Good Sir is a brotherhood and program ecosystem for men who are done waiting. The tools are here. The room is here. The only question is whether you’re ready to walk in.
Free · 5 minutes · 2,400+ men have taken it
Good Sir is not a self-help brand. It’s a structured ecosystem — free tools, a live program, and a brotherhood — designed to help men get honest, get decided, and get moving.
Every tool follows the same sequence: awareness → decision → action → identity. We don’t skip steps.
Daily content is never more than 15 minutes. Built for men who have jobs, families, and real responsibilities.
A private brotherhood of men doing the same work — men who notice when you go quiet and call you back in.
Good Sir was built by a man who hit the wall — marriage nearly over, identity lost. Everything here comes from that room.
Every man starts in a different place. Start free. Go deeper when you’re ready.
25 questions. 5 categories. An honest score of where you’ve drifted. Results in your inbox immediately.
Free
A guided workbook: who you were, who you are, who you’re becoming. 3 sections, 8 questions, 45 minutes.
Free
The same 4-step behavioral framework from Decided, distilled into a self-paced course for men who aren’t ready for live cohorts yet.
$57
The flagship. 7 days, 3 live Zoom calls, a brotherhood that holds you accountable. For the man who’s ready to stop waiting.
$297
Monthly boxes, expert circles, live events in 18 cities, and a brotherhood pursuing excellence.
$39/mo
“I’ve been ‘almost ready’ for two years. The Drift Score named five things I’d been avoiding. That was the week I signed up for Decided.”
“I’m not a self-help guy. But what Chad built isn’t self-help — it’s behavioral science with accountability. Day 5, I made a decision out loud I’d been avoiding for three years.”
“The Become You workbook seems simple. It’s not. I sat with question 3 for 45 minutes. My wife said I walked out a different man.”
A therapist asked me what I wanted. I sat in silence — not because I didn’t hear her. Because I genuinely didn’t know. I was the provider, the reliable one. And somewhere in making sure everyone else was okay, I had quietly stopped asking myself that question.
“Good Sir is what I wish existed when I was in that room. It’s not for the man who has it all figured out. It’s for the man who’s honest enough to admit he doesn’t.”
My wife nearly left. I nearly lost everything. What I built from that year — the framework, the program, the brotherhood — is here for every man in his own version of that silence.
The Drift Score is free, takes 5 minutes, and will show you exactly where you’ve drifted from the man you intended to be.
No credit card · No catch · Just an honest score