About – Good Sir

ChadFounder — Good Sir

The story

My wife wanted a divorce. Not because I wasn’t trying — because I had stopped knowing what I wanted.

I had built the life you’re supposed to build. Stable career. Good marriage. Kids who knew they were loved. From the outside, everything was working. From the inside, I had quietly gone hollow.

I was the provider. The reliable one. The man who showed up. And somewhere in years of showing up for everyone else, I had stopped asking the one question that actually mattered: What do I want?

“A therapist asked me that in a session. I sat in silence — not because I didn’t hear her. Because I genuinely didn’t have an answer. That silence was the most honest moment I’d had in years.”

My wife didn’t want a divorce from me. She wanted a divorce from the version of me that had stopped showing up as himself. The man who had opinions. Preferences. A direction. She could tell I had lost it — even when I couldn’t.

I spent the next year doing something I hadn’t done in a long time: I got honest. About who I was. About what I had let drift. About the decision I had been avoiding about my own life while being decisive about everyone else’s.

That year is why Good Sir exists.

What I built from it

Decided — the 7-day live program — is what I wish had existed when I was in that room. A structured, science-backed experience where a man can stop avoiding the decision, do the actual work, and walk out knowing who he is and what he’s choosing.

The Drift Score is the honest baseline I didn’t have. The Become You workbook is the excavation I did on my own, badly, for months — distilled into 45 guided minutes. The brotherhood is what I found on the other side: other men doing the same work, holding each other accountable.

None of it is therapy. None of it is coaching. It’s a room, a framework, and other men. Everything that actually changed my life.

What we stand for

Good Sir is built on four principles.

Honesty before comfort

Every program starts with one question: is it honest? Not comfortable. Not motivating. Honest. Men can handle honest. They struggle with comfortable lies.

Action over awareness

Insight without a next step is just an interesting feeling. Everything in Good Sir is built toward a decision and an action. We don’t let men stay in the comfortable purgatory of “working on it.”

Brotherhood is the mechanism

A man changes differently when other men are with him. Not for performance — for real accountability. We don’t build courses. We build rooms.

Built for men who have full lives

You have a job, a family, and responsibilities. Good Sir is not built for men with unlimited time. It’s built for men who have 15 minutes a day and the honesty to use them well.

Built by a man who hit the wall.
For every man who has too.

My wife wanted a divorce. Not because I wasn’t trying — because I had stopped knowing what I wanted.

Good Sir is built on four principles.

Start with an honest score.
Everything else follows.

Built by a man who hit the wall.For every man who has too.

My wife wanted a divorce. Not because I wasn’t trying — because I had stopped knowing what I wanted.

Good Sir is built on four principles.

Start with an honest score.Everything else follows.

Built by a man who hit the wall.
For every man who has too.

Start with an honest score.
Everything else follows.